Our new global digital project Beauty for a Better World launches an open call for creatives to share their representation of what pure beauty means to them.

As a much-needed respite and antidote to the fear, anxiety and dark reality that has engulfed 2020, our collaborative art project is an open call for artists, designers, musicians, actors, students, children and beyond to demonstrate what true beauty means to them.

Now more than ever, we believe that during such challenging moments as these, the transformative power of art should be amplified, to bring inspiration and new hope for the future. That this is needed is shown in a recent report by the World Health Organisation, that shows that over half of the world’s population is now suffering from mental health issues such as depression, anxiety, stress and/or loneliness. This is why we support the Sustainable Development Goals (SGD’s) of the United Nations, in particular goal nr 3: ‘Good Health and Well-being’.

Olivier Theyskens

We love beauty that takes your breath away, beauty that momentarily transports you, beauty that forces physiological changes to occur – it’s more important now than ever. As with Beauty Without Irony (see below), Beauty for a Better World will be a long-running and uplifting project.

It all starts with you and your submission. See the Join page for practical details

Our team

The Beauty for a Better World Team includes Ninette Murk (creative director), Jens Laugesen (advisor and editor), Alex Hidalgo (social media manager), Kenneth Ramaekers (curator), Sean Black (photographer and educator), Giel Domen (photographer), Jan Van Mol (Addictlab), Katie Dominy and Alex Brownless (Arts Thread), Pablo Aguilera (strategic partnerships), Luc Van Malderen and Tom Van Wint (webdesign and programming), Carl Navarro (Recess Assembly), Kym Nelson (writer) and Steve Salter (journalist).

About Beauty without Irony

Back in the summer of 2001, non-profit creative platform for social change Beauty Without Irony launched as a reaction to the jadedness, superficiality and darkness in editorials and advertisements -too much irony, not enough compassion and real feelings.

Samet Durgun

In the last two decades we have asked hundreds of artists, designers and other creatives to share a photo, video, poem, music or other work that represented pure beauty to them. Our goal was simple: inspire people and make them forget about their daily problems for a while -and this resulted in beautiful exhibitions such as Air/Port in Essaouira (Morocco) and Antwerp (B), Beauty Overdose in Deurne (B), and Super! in Hasselt, a digital platform and the project Designers against AIDS -including the book ‘The First Decade’, that deals with both Beauty without Irony and Designers against AIDS. Read more on beautywithoutirony.com and designersagainstaids.com